Strategic Marketing: Cases, Concepts And Challenges

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

• | By (Author): Ian Wilson
• | Series:
• | Publisher: Pearson Education Limited
• | Publication Date: May 24, 1996
• | Country of Publication: United Kingdom
• | Number of Pages: 296 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780004990378