![Brand New Brand Brand New Brand](https://cdn11.bigcommerce.com/s-8ukzh14u90/images/stencil/300x300/products/820018/774615/9783967040050__08807.1657739645.jpg?c=1)
The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands
HarperCollins Publishers Inc
£13.77
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
- | By (Author): Al Ries
- | Series:
- | Publisher: HarperCollins Publishers Inc
- | Publication Date: Sep 27, 2005
- | Country of Publication: United States
- | Number of Pages: 320 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 0060570156
- | ISBN-13: 9780060570156
- By (Author):
- Al Ries
- Publisher:
- HarperCollins Publishers Inc
- Publication Date:
- Sep 27, 2005
- Country of Publication:
- United States
- Number of pages:
- 320 pages
- Binding:
- Paperback|Softback
- Language:
- Not available
- ISBN-13:
- 9780060570156