The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

• | By (Author): Al Ries
• | Series:
• | Publisher: HarperCollins Publishers Inc
• | Publication Date: Sep 27, 2005
• | Country of Publication: United States
• | Number of Pages: 320 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0060570156
• | ISBN-13: 9780060570156