Hidden In Plain Sight: How To Create Extraordinary Products For Tomorrow'S Customers

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently.

• | By (Author): Jan Chipchase
• | Publisher: HarperCollins Publishers Inc
• | Publication Date: Jun 20, 2013
• | Country of Publication: United States
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0062125699
• | ISBN-13: 9780062125699