The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

• | By (Author): Margaret Mark
• | Series:
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Feb 16, 2001
• | Country of Publication: United States
• | Number of Pages: 400 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780071364157