What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick (Author)

What Customers Want: Using Outcome-Driven Innovation To Create Breakthrough Products And Services

McGraw-Hill Education - Europe
SKU:
9780071408677
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UPC:
9780071408677
£26.41
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Description
Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.


  • | By (Author): Anthony Ulwick
  • | Series:
  • | Publisher: McGraw-Hill Education - Europe
  • | Publication Date: Sep 16, 2005
  • | Country of Publication: United States
  • | Number of Pages: 240 pages
  • | Language: Not available
  • | Binding: Hardback
  • | ISBN-10: 0071408673
  • | ISBN-13: 9780071408677
Additional Information
By (Author):
Anthony Ulwick
Publisher:
McGraw-Hill Education - Europe
Publication Date:
Sep 16, 2005
Country of Publication:
United States
Number of pages:
240 pages
Binding:
Hardback
Language:
Not available
ISBN-13:
9780071408677
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