The Fundamentals Of Business-To-Business Sales & Marketing

Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

• | By (Author): John Coe
• | Series:
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Sep 16, 2003
• | Country of Publication: United States
• | Number of Pages: 208 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780071408790