Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value
McGraw-Hill Education - Europe
£41.22
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
- | By (Author): Harry Macdivitt
- | Publisher: McGraw-Hill Education - Europe
- | Publication Date: Nov 16, 2011
- | Country of Publication: United States
- | Number of Pages: 288 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0071761683
- | ISBN-13: 9780071761680
- By (Author):
- Harry Macdivitt
- Publisher:
- McGraw-Hill Education - Europe
- Publication Date:
- Nov 16, 2011
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 288 pages
- Binding:
- Hardback
- ISBN-10:
- 0071761683
- ISBN-13:
- 9780071761680