Loyalty 3.0: How To Revolutionize Customer And Employee Engagement With Big Data And Gamification

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

• | By (Author): Rajat Paharia
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Jul 16, 2013
• | Country of Publication: United States
• | Number of Pages: 304 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0071813373
• | ISBN-13: 9780071813372