Marketing The Professional Services Firm: Applying The Principles And The Science Of Marketing To The Professions
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Principles Of Services Marketing
McGraw-Hill Education - Europe
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McGraw-Hill Education - Europe
Principles Of Services Marketing
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
- | By (Author): Adrian Palmer
- | Publisher: McGraw-Hill Education - Europe
- | Publication Date: Jan 16, 2014
- | Country of Publication: United States
- | Number of Pages: 554 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 0077152344
- | ISBN-13: 9780077152345
- By (Author):
- Adrian Palmer
- Publisher:
- McGraw-Hill Education - Europe
- Publication Date:
- Jan 16, 2014
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 554 pages
- Binding:
- Softback
- ISBN-10:
- 0077152344
- ISBN-13:
- 9780077152345