Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

• | By (Author): Chip Heath
• | Publisher: Cornerstone
• | Publication Date: Feb 07, 2008
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 009950569X
• | ISBN-13: 9780099505693