Content Strategy At Work: Real-World Stories To Strengthen Every Interactive Project

Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.

• | By (Author): Margot (Principal, Appropriate, Inc., Boston, Ma, Usa) Bloomstein
• | Publisher: Elsevier Science & Technology
• | Publication Date: Feb 22, 2012
• | Country of Publication: United States
• | Number of Pages: 184 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0123919223
• | ISBN-13: 9780123919229