Freemium Economics: Leveraging Analytics And User Segmentation To Drive Revenue

Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.

• | By (Author): Eric Benjamin (Editor, Mobile Dev Memo) Seufert
• | Publisher: Elsevier Science & Technology
• | Publication Date: Mar 08, 2014
• | Country of Publication: United States
• | Number of Pages: 254 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0124166903
• | ISBN-13: 9780124166905