How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

• | : Jenni Romaniuk (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute), Bryon Sharp (Director, Director, Ehrenberg Bass Institute)
• | Publisher: Oxford University Press Australia
• | Publication Date: Sep 20, 2021
• | Country of Publication: Australia
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0190330023
• | ISBN-13: 9780190330026