Better Brand Health : Measures and Metrics for a How Brands Grow World

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

• | : Jenni Romaniuk (International Director, International Director, Ehrenberg-Bass Institute)
• | Publisher: Oxford University Press Australia
• | Publication Date: Feb 17, 2023
• | Country of Publication: Australia
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0190340908
• | ISBN-13: 9780190340902