Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

• | By (Author): Byron (Professor Of Marketing Science, Professor Of Marketing Science, University Of South Australia) Sharp
• | Publisher: Oxford University Press Australia
• | Publication Date: Nov 01, 2017
• | Country of Publication: Australia
• | Number of Pages: 832 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0195590295
• | ISBN-13: 9780195590296