The Advertising Effect: How To Change Behaviour

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

• | By (Author): Adam (Chief Strategy Officer, Cumminsross) Ferrier
• | Publisher: Oxford University Press Australia
• | Publication Date: May 28, 2014
• | Country of Publication: Australia
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0195593928
• | ISBN-13: 9780195593921