A Dictionary of Marketing
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A Dictionary of Marketing

Oxford University Press
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9780198736424
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9780198736424
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Description
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.


  • | By (Author): Charles Doyle (Author)
  • | Publisher: Oxford University Press
  • | Publication Date: Apr 28, 2016
  • | Country of Publication: United Kingdom
  • | Number of Pages: 544 pages
  • | Language: NULL
  • | Binding: Paperback / softback
  • | ISBN-10: 0198736428
  • | ISBN-13: 9780198736424
Additional Information
By (Author):
Charles Doyle (Author)
Publisher:
Oxford University Press
Publication Date:
Apr 28, 2016
Country of Publication:
United Kingdom
Language:
NULL
Number of pages:
544 pages
Binding:
Paperback / softback
ISBN-10:
0198736428
ISBN-13:
9780198736424
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