Strategic Brand Management

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

• | By (Author): Richard (Professor Emeritus Of Marketing And Consumer Research, University Of Bath, School Of Management) Rosenbaum-Elliott
• | Publisher: Oxford University Press
• | Publication Date: Aug 03, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 368 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 019879780X
• | ISBN-13: 9780198797807