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Strategic Brand Management
Oxford University Press
$59.36
$57.13
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
- | By (Author): Richard (Professor Emeritus Of Marketing And Consumer Research, University Of Bath, School Of Management) Rosenbaum-Elliott
- | Publisher: Oxford University Press
- | Publication Date: Aug 03, 2018
- | Country of Publication: United Kingdom
- | Number of Pages: 368 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 019879780X
- | ISBN-13: 9780198797807
- By (Author):
- Richard (Professor Emeritus Of Marketing And Consumer Research, University Of Bath, School Of Management) Rosenbaum-Elliott
- Publisher:
- Oxford University Press
- Publication Date:
- Aug 03, 2018
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 368 pages
- Binding:
- Softback
- ISBN-10:
- 019879780X
- ISBN-13:
- 9780198797807