Marketing: A Very Short Introduction

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

• | By (Author): Kenneth (University Of East Anglia) Le Meunier-Fitzhugh
• | Publisher: Oxford University Press
• | Publication Date: Feb 25, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 176 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0198827334
• | ISBN-13: 9780198827337