From Big Data to Big Profits: Success with Data and Analytics

In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions.

• | By (Author): Russell Walker (Clinical Associate Professor for Managerial Economics and Decision Sciences, Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University) (Author)
• | Publisher: Oxford University Press Inc
• | Publication Date: Sep 10, 2015
• | Country of Publication: United States
• | Number of Pages: 312 pages
• | Language: NULL
• | Binding: Hardback
• | ISBN-10: 0199378320
• | ISBN-13: 9780199378326