Rhetoric: A Very Short Introduction

Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

• | By (Author): Richard Toye (Professor of Modern History, University of Exeter) (Author)
• | Publisher: Oxford University Press
• | Publication Date: Mar 28, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 144 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 0199651361
• | ISBN-13: 9780199651368