Cultural Strategy: Using Innovative Ideologies To Build Breakthrough Brands - 9780199655854

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

• | By (Author): Douglas (Founding Partner Of The Cultural Strategy Group, New York) Holt
• | Publisher: Oxford University Press
• | Publication Date: Aug 23, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 416 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0199655855
• | ISBN-13: 9780199655854