Ethnicity, Inc.

Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.

• | By (Author): John L. Comaroff
• | Publisher: The University of Chicago Press
• | Publication Date: Jul 01, 2009
• | Country of Publication: United States
• | Number of Pages: 236 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 0226114724
• | ISBN-13: 9780226114729