Media Economics

A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

• | By (Author): Stuart Cunningham
• | Publisher: Bloomsbury Publishing PLC
• | Publication Date: May 01, 2015
• | Country of Publication: United Kingdom
• | Number of Pages: 192 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0230293220
• | ISBN-13: 9780230293229