Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

• | By (Author): Tim Calkins (Author)
• | Publisher: Palgrave Macmillan
• | Publication Date: Dec 21, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 248 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 0230340334
• | ISBN-13: 9780230340336