Football And Management: Comparisons Between Sport And Enterprise

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

• | By (Author): S. Soderman
• | Publisher: Palgrave Macmillan
• | Publication Date: Nov 14, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 286 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0230391176
• | ISBN-13: 9780230391178