Media U: How The Need To Win Audiences Has Shaped Higher Education

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

• | By (Author): John Marx
• | Publisher: Columbia University Press
• | Publication Date: Aug 21, 2018
• | Country of Publication: United States
• | Number of Pages: 352 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0231186371
• | ISBN-13: 9780231186377