The Effortless Experience: Conquering the New Battleground for Customer Loyalty

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

• | By (Author): Matthew Dixon
• | Publisher: Penguin Books Ltd
• | Publication Date: Sep 26, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 024100330X
• | ISBN-13: 9780241003305