Hooked: How To Build Habit-Forming Products

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

• | By (Author): Nir Eyal
• | Publisher: Penguin Books Ltd
• | Publication Date: Nov 06, 2014
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0241184835
• | ISBN-13: 9780241184837