Misbehaving: The Making Of Behavioural Economics

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

• | By (Author): Richard H. Thaler
• | Publisher: Penguin Books Ltd
• | Publication Date: May 05, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 432 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0241951224
• | ISBN-13: 9780241951224