Profit Margins: The American Silent Cinema And The Marginalization Of Advertising

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

• | By (Author): Jeremy Groskopf
• | Publisher: Indiana University Press
• | Publication Date: Dec 07, 2021
• | Country of Publication: United States
• | Number of Pages: 346 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0253059399
• | ISBN-13: 9780253059390