New Rhetoric, The: A Treatise On Argumentation

The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaim Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.

• | By (Author): Chaim Perelman
• | Publisher: University of Notre Dame Press
• | Publication Date: Oct 31, 1973
• | Country of Publication: United States
• | Number of Pages: 576 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0268004463
• | ISBN-13: 9780268004460