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Essentials Of Global Marketing
Pearson Education Limited
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Pearson Education Limited
Essentials Of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
- | By (Author): Svend Hollensen
- | Publisher: Pearson Education Limited
- | Publication Date: Jul 12, 2012
- | Country of Publication: United Kingdom
- | Number of Pages: 560 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 0273756540
- | ISBN-13: 9780273756545
- By (Author):
- Svend Hollensen
- Publisher:
- Pearson Education Limited
- Publication Date:
- Jul 12, 2012
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 560 pages
- Binding:
- Softback
- ISBN-10:
- 0273756540
- ISBN-13:
- 9780273756545
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-
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