Essentials Of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

• | By (Author): Svend Hollensen
• | Publisher: Pearson Education Limited
• | Publication Date: Jul 12, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 560 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0273756540
• | ISBN-13: 9780273756545