The Idea of Political Marketing

Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy.

• | Edited By: Nicholas O. O'Shaughnessy
• | Publisher: ABC-CLIO
• | Publication Date: Jun 30, 2002
• | Country of Publication: United States
• | Number of Pages: 280 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0275975959
• | ISBN-13: 9780275975951