Brand Gap, The: Revised Edition

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

• | By (Author): Marty Neumeier
• | Series:
• | Publisher: Pearson Education (US)
• | Publication Date: Aug 25, 2005
• | Country of Publication: United States
• | Number of Pages: 208 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0321348109
• | ISBN-13: 9780321348104