Innovation Games: Creating Breakthrough Products Through Collaborative Play

Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.

• | By (Author): Luke Hohmann
• | Series:
• | Publisher: Pearson Education (US)
• | Publication Date: Sep 07, 2006
• | Country of Publication: United States
• | Number of Pages: 192 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780321437297