Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

• | By (Author): Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney (Author)
• | Publisher: Little, Brown Book Group
• | Publication Date: Jun 14, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 272 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 0349411360
• | ISBN-13: 9780349411361