Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

Cengage Learning, Inc
SKU:
9780357721407
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UPC:
9780357721407
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Description



  • | Author: Richard Semenik (Montana State University - Bozeman), Thomas O'Guinn (University of Wisconsin-Madison), Angeline Close Scheinbaum (University of Texas - Austin)
  • | Publisher: Cengage Learning, Inc
  • | Publication Date: Aug 17, 2022
  • | Country of Publication: United States
  • | Number of Pages: 448 pages
  • | Language: NA
  • | Binding: Paperback / softback
  • | ISBN-10: 0357721403
  • | ISBN-13: 9780357721407
Additional Information
By (Author):
Richard Semenik (Montana State University - Bozeman), Thomas O'Guinn (University of Wisconsin-Madison), Angeline Close Scheinbaum (University of Texas - Austin)
Publisher:
Cengage Learning, Inc
Publication Date:
Aug 17, 2022
Country of Publication:
United States
Language:
NA
Number of pages:
448 pages
Binding:
Paperback / softback
ISBN-10:
0357721403
ISBN-13:
9780357721407
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