Brand Management : Mastering Research, Theory and Practice - 9780367172589

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

• | : Tilde Heding (Copenhagen Business School, Denmark), Charlotte F. Knudtzen (Copenhagen Business School, Denmark), Mogens Bjerre
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 20, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 338 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367172585
• | ISBN-13: 9780367172589