Customer Service Marketing : Managing the Customer Experience - 9780367208936

This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

• | : Edwin N. Torres (Rochester Institute of Technology, USA), Tingting Zhang (University of Central Florida, USA)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 05, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 278 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367208938
• | ISBN-13: 9780367208936