Digital And Social Media Marketing: A Results-Driven Approach

This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and maintenance of a successful digital presence.

• | Edited By: Aleksej (Kedge Business School, France) Heinze
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Apr 30, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0367236028
• | ISBN-13: 9780367236021