Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

• | : Robert V. Kozinets, Rossella Gambetti (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 30, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 326 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367425653
• | ISBN-13: 9780367425654