Integrated Marketing Communication: Advertising And Promotion In A Digital World

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

• | By (Author): Jerome M. Juska
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Nov 30, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 300 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 036743623X
• | ISBN-13: 9780367436230