Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing - 9780367444754

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

• | : Dave Chaffey, PR Smith
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 22, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 638 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367444755
• | ISBN-13: 9780367444754