Destination Marketing: Essentials

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

• | By (Author): Steven Pike
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Oct 20, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0367469545
• | ISBN-13: 9780367469542