The Fashion Business : Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.

• | : Dario Golizia
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 19, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 222 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0367490536
• | ISBN-13: 9780367490539