Contemporary Issues In Digital Marketing

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

• | Edited By: Outi (Jyvaskyla University School Of Business And Economics, Mattilanniemi, Finland) Niininen
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Nov 30, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 188 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0367555352
• | ISBN-13: 9780367555351