Marketing In Latin America And The Caribbean: Contemporary Case Studies

Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.

• | Edited By: Joseann J. Knight
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 18, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 206 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0367609061
• | ISBN-13: 9780367609061